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Webinar: Reimagining the Continuum of Risk: Why Early Resolution Is the Answer
In this panel discussion, top health care risk management and technology leaders discuss how early resolution approaches, like CRPs, can positively reshape and redefine your organization's approach to risk.
Webinar: Another Training that Didn’t Stick! Why We Fail at Interpersonal Communication Training
Discover what to consider when striving to improve communication processes among staff as well as between patients/families and the health care team.
True Enterprise Feedback for the Patient Experience: How to Best Use Patient Feedback with Your Stakeholders
The audience will explore insights that will assist in preventing the loss of valuable feedback that might not be reaching the proper stakeholders.
How to Use Health Awareness Days to Elevate Your Communication Strategy
Learn from 2 hospitals how one trending health awareness day can be repurposed for all of their communication platforms to reach and educate thousands of people.
Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.
How to Boost Your Brand Using Audio & Video Podcasts
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
Stop Writing Blog Content. Start Filming It Instead.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.
Building a Successful PR Strategy to Support a Brand Transformation
Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
How to Create a Culture of Excellence with Reputation Management and Transparency
Webinars
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.